Sales Negotiation For Sales Trainers

We do a lot of negotiating, more than we think. Sometimes it goes smoothly, sometimes it seems difficult. While there is much advice about how to negotiate and be a ‘winning negotiator’, the actual experience does not seem as straightforward as some suggest. Why? Because sales negotiation is a complex process. For sales trainers, this customizable course unveils these complexities while recognising the impact of both the negotiation process and the sales negotiator.

We know that any sales negotiation is a process, a sequence of activities, perhaps with an underlying pattern. It is not a single event; choices are made along the way. It is not mechanical or deterministic; the choices sales negotiators make affect how agreement is achieved and what the agreement will be.

Sales training materials for this sales negotiation training course

* 46-Page Course Workbook: Fully Customizable.

* Over 400 customizable PowerPoint slides.

* 14 Lessons

All training materials are instantly downloadable upon payment.

Objectives:

By the end of this sales negotiation training course, the participants will:

• Understand MECO and BATNA tactics
• How to adopt a negotiation position
• How to frame and deliver an offer
• Understand value and risk drivers in negotiations
• How to use objective criteria to progress deals
• Follow a clear structure for negotiations