Core Sales Skills Training

The Digital Sales Institute “Core Sales Skills Training” covers all the essential selling skills, beginning with understanding the sales process. Then we cover how to conduct sales planning, leading to persuasion planning (how to influence); learn how to self-manage; and next, understand buying as it relates to today’s digital era. Other lessons include how to master sales prospecting and how to qualify (or disqualify) a sales opportunity.

Then we go into your sales approach with topics such as questioning, needs and wants, how and why buyers select suppliers, creating sales momentum, etc. Also, we cover sales presentations, handling objections, closing the sale, and how to follow up on every opportunity.

You will also learn about active listening and storytelling. Mastering these areas is the key to improving your overall sales performance and reaching sales goals. Top salespeople become genuine experts on their market and their customers’ businesses, treating product knowledge as secondary to truly understanding a buyer’s challenges. Because digital-era selling requires you as the salesperson to shift between roles such as consultant, negotiator, enabler, and challenger depending on what the customer is trying to achieve. These core sales skills aren’t learnt once and forgotten but are available 24/7 so you can adapt to the situation or challenge in front of you.

Core Sales Skills Training with 12 comprehensive video lessons and over 1.5 hours of expertly researched content. Plus, a free 40-page workbook to download.