Cold Calling Training

Our cold calling training will equip any salesperson with the sales skills to open sales conversations with potential customers. The ability to confidently approach prospects with a clear purpose, process, conversational techniques, and mindset.  Key areas include cold calling diagnostics, mastering the cold calling steps, implementing cold calling activity, building cold calling scripts, how to listen for signals, overcoming objections, and how to build rapport.

Research suggests that there are certain things that will determine how successful you are at cold calling:

1.      The right mind–set,

2.      Focus,  

3.      Discipline, and

4.      Skill set.

Cold calling should be seen as a valuable sales skill, a channel to target and acquire new customers who may have ignored other forms of advertising or marketing communication. A sales skill that prioritizes quality over quantity, research, and focus on relevant approaches to relevant prospects. Cold calling success blends mindset, conversations, value propositions, “Are We A Fit (AWAF)” techniques, and sales perseverance. Successful cold calling happens every day and is a fundamental part of the sales process in every industry. When cold calling is done right, it is a powerful tool in the successful salesperson’s strategy to connect with prospects and get business.

What you’ll learn

·         Develop a cold calling process to engage prospects confidently.

·         How to build strong opening statements and value propositions.

·         The use of scripts personalized to each segment or market.

·         To master your mindset to remove any mental blocks to cold calling.

·         How to ask impactful questions that get people to listen.

·         The skill of sales perseverance to overcome objections or rejection.

If you would like to master the necessary skills and knowledge to confidently approach cold calling, our course covers all the major steps to successful outcomes. You will learn how to pay close attention to signals and interest and position your sales conversations that tap into your prospects’ pain points and challenges.

 Why You Want To Learn It

To acquire the skill set to open real conversations and to educate your prospects with insights and information that get them to listen to you. How to offer your prospects something valuable they can use while establishing yourself as an authority in your field. The skill to think like your customers, to turn your approach on its head by asking more targeted questions and putting yourself in their shoes. Then, how to engage in deep discovery to learn about their needs, motivations, and reservations.