Social Selling Training Course

Social media platforms such as Facebook, X (Twitter), LinkedIn, Instagram, TikTok, and Pinterest are changing the way people and business buyers make purchasing decisions. Tapping into these online communities has become a necessary part of any integrated sales strategy. Citing enlightening research and real-world examples, this smart, practical social selling training course covers a detailed methodology for growing sales and expanding your customer base using social media.  For a business to grow and thrive in today’s world, it’s essential that they build and maintain trust at scale. No advertising campaign can do that. Only people (salespeople, customer service people, etc.) can. When people consistently show up, share, speak, and provide authentic human value on social media, you’re on the road to building trust at scale.  The most successful social media business builders and salespeople understand that there isn’t a simple, immediate relationship between action and result. Results compound over time when you consistently do the right things. It’s like eating well or exercising.

Building engagement, reputation, and trust on social media compounds over time and delivers tremendous rewards for many years. But only for those who move beyond requiring simple, immediate gratification. The evolution of social selling and virtual selling has finally arrived as mainstream. Digital transformation, which has been slowly building, has suddenly hit Main Street. Using the social channels to engage and attract customers has become king. Unlike so many other pivotal points in the evolution of sales tactics, in which smart sales leaders and salespeople were forced to rethink how to sell in order to meet the moment, this time the customer journey was ahead of us. We simply needed to catch up. This is where we find ourselves. Social selling is the new normal. There is no turning back.

The Impact of Social Selling on the Sales Role.

The more present a salesperson is, the more relationships he or she will build. So social selling requires everyone in sales, marketing, and leadership to articulate a social business vision. To put in place a support structure to help you succeed in social selling. The need to act in such a way to support a unified, cross-channel customer and buyer’s journey. To plan and implement a series of social selling plans to improve the buyer’s (and your, the salesperson’s) experience. This social selling course you are about to commence is NOT simply teaching you to use social tools like LinkedIn, Facebook, Instagram, or X (Twitter). You will also learn how to rally your company resources to support and integrate social selling via

·         Content.

•         Conversations.

•         As part of your sales process.

•         Performance metrics/KPIs.

•         Changes in your sales habits.

•         A social purpose for YOU and YOUR business.