Mirco sales lessons can be very powerful. Video and multi-media innovations have enabled salespeople to achieve results by using more efficient means. For example, remote meetings, virtual seminars, video emails etc. The mobile phone was once a big block and only used for calls, but now they are slim enough to fit inside a pocket plus offer high end cameras, music, news, and thousands of apps. Well, learning about sales hasn’t fallen behind this “shrinking” effect. Sales training has been updated to better fit work schedules and learning preferences. In today’s selling environment, where continuous learning is expected, watching hours of training videos can be hard. But what if salespeople could receive bite sized micro sales lessons in a more entertaining and memorable way? A whole new generation of people prefer accessing shorter training material on social media platforms such as YouTube or LinkedIn, to online training materials. Quick sales training content provides people with all the valuable information they need in a way that grabs their attention in seconds or minutes. This training trend is called bite-sized learning or micro learning, a way of delivering information quickly in a highly engaging format. These platforms make videos, e-books, workbooks, and playbooks available to a salesperson 24/7 online. Providing all the valuable and relevant sales training materials the learner needs. What are micro sales lessons? Micro sales lessons are bite-sized training courses. These learning experiences can be completed in a shorter time than more traditional sales training. This method of sales training is designed to be accessible and digestible to deliver content quickly and efficiently. For example, a micro sales training course could be a series of quick video tutorials on a specific selling skill such as objection handling, soft sales skills etc. Imagine a short video showing how to handle a sales objection in a simplified engaging way. This training method can grab a salesperson’s attention anytime, anywhere, in a few minutes and deliver the training content effectively. Also, it leaves the learner with a desire to return for more similar content. Quick sales lessons delivery An average micro sales lesson lasts two-ten minutes. Also, multiple lessons can create a whole sales training course. So, a refresher value proposition training session can be delivered in short bursts via video or worksheets in five minutes. Plus, this training delivery can provide information in greater detail and can be used to go over the core points of the training material. Benefits of micro sales lessons This bite-sized learning approach to sales training has gained popularity amongst both salespeople and sales organizations looking to train in specific sales skills or provide access to training materials quickly and effectively. So, which are the main benefits to this type of training? How to implement online sales training lessons in your sales enablement Online sales training via bite sized micro sales lessons is a wonderful way to rapidly upskill salespeople with new knowledge and the latest tactics in selling to set them up for success. Sales training for reinforcement Your sales enablement training will always focus on-the-job reinforcement and product training. This is essential for keeping your salespeople aligned and up to date on product training, skills development, compliance and more. With the help of micro sales lessons, it is possible to further increase a salesperson’s engagement while improving their knowledge retention in a cost-effective and efficient way. Instead of providing time consuming training content, with an online training element at hand, training is focused on the key elements of a sales topic without causing distractions or competing voices. Any salesperson can freshen up their knowledge, revisit content repeatedly, that allows them to retain the information in their long-term memory. Also, this method of acquiring sales skills will let the individual salesperson control their learning experience, unlike traditional training courses. They can access training anytime and anywhere, making it less time-consuming and overwhelming. For example, they can access videos on specific sales topics to boost memory retention and reinforce key information after a more traditional, lengthy training session on a complex subject like account management. Sales Training topics Training and learning new skills should be about creating an appetite via training sessions that are focused on soft sales skills, hard sales skills, mindset, and general self-improvement topics. Both salespeople themselves and companies are now taken into consideration the need for continuous learning to develop the skills that match the reality of business today. Selling today is fast paced in the modern sales process where buyers and customers have different expectations from even five years ago. So now they want to learn more about consultative or collaborative selling, how to use social media to engage buyers, how to use empathy, understand buying psychology etc. Some of these sales topics can be challenging, and salespeople need regular reminders to follow tips, retain information, and most importantly to put them into their daily activities. Sales upskilling/reskilling Sales upskilling and reskilling helps organizations to retain salespeople longer. While at the same time, the salesperson is better equipped to perform their sales role. Quick micro sales lessons or bite sized training enhances everyone’s upskilling and reskilling experience, as it supports more personalized learning opportunities that gives ownership to the salesperson. For instance, salespeople could access sales skill specific training via video modules after a sales meeting or presentation to help them better reflect on performance. Another insight is to combine online sales training lessons within classroom training or seminars. Quick tips for salespeople or trainers We know that providing sales training can consume effort, time, and resources. One way is to offer budget-friendly ways of offering upskilling by offering bite size sales lessons online. The salesperson or sales team can access the training content wherever and whenever they want. They can gain valuable insights into the latest trends in selling, in a cost-effective way, through videos, e-books and worksheets. As a result, the training experience enhances, upskills, and empowers salespeople to perform better in their rolesMicro Sales Lessons Are What Salespeople Want