Soft Sales Skills Course Sample

Soft Skills and Sales Results Go Hand-in-Hand 

Sales are driven, in part, by the relationship between the buyer and you. The energy that exists between both parties when they feel seen, heard, and valued, when they derive sustenance and strength from the relationship. Buyers want to feel understood. Buyers want to trust the salesperson they choose to do business with. Buyers expect clear communication. And buyers want to know they can trust a salesperson’s judgment and ability to work out solid solutions.

Modern buyers are savvy and expect more than the value that comes with the product. They want more than the value your company adds in. They want unique, relevant, personalized value. The only place they can get that is from you, the seller, human-to-human. They expect you to create value in every interaction with them. Your hard sales skills haven’t equipped you for value creation.