The B2C industry isn’t the only one where digital selling is gaining traction. B2B sales organizations are using social media to market their products and services and to reach and engage buyers. After all, 75% of B2B buyers already use social platforms to inform their purchases. This strategy allows sales teams to generate leads, nurture potential customers, and stand out from the competition.

Digital Selling.

The goal of “digital selling” is to increase sales by fostering relationships with potential prospects and stimulating conversations with those customers through social media platforms. For For example, on LinkedIn, marketing specialists share advice with a targeted audience of firms in a specific area (e.g., eCommerce, SaaS, finance). Consistent participation on the platform increases their credibility and, eventually, their clientele. This approach allows you to market your business without making your posts look like ads.

Is Social Marketing the Same as Digital Selling?

The goal of both traditional social media marketing and digital selling is to make a sale. Social media marketing focuses on branding and aiming to reach a wider audience rather than just deal closures. On the other hand, in digital selling, you leverage your own personal brand to connect with potential buyers. To put it simply, digital selling is sales-focused, while social media marketing is more concerned with expanding a company’s brand. It’s setting yourself up as a credible thought leader or industry expert to get more sales.

Selling Today.

Selling has changed but that does not mean that there are not still sound principles at work. Starting with the principle that the purpose of social media is selling. Selling has become a bit of a lost art and has been having some image problems. Selling nowadays isn’t about pushing your product or service on everyone you talk to; instead, it’s about establishing yourself as an authority in your field by demonstrating a depth of knowledge about your prospects’ needs. 

Enhanced Engagement.

Gone are the days of communicating and conversing with potential prospects by focusing only on outbound selling methods. Most modern customers need to communicate with companies differently. Not being able to personalize your messages to each individual makes generating fresh leads from your marketing efforts extremely challenging. Engaging customers socially is a must for successful sales. Using your social media platforms allows you to connect with present and potential customers in real time. You’ll get a wealth of information about what they like, what they need, and what kinds of material are the most engaging to them. In the long run, more sales volume may result from increased engagement because it helps consumers become more loyal to the company. Digital selling strategies center on fostering this kind of contact by providing relevant content and carrying on substantive conversations with potential customers. An audience’s loyalty is a direct reflection of the effort to produce high-quality content and cultivate a positive reputation for the business.