Lesson 1 – Having a Key Account Strategy

Lesson 2 – Understand Key Account Criteria

Lesson 3 – Mapping the Key Account Stages

Lesson 4 – KAM Mapping and Pre-Planning

Lesson 5 – Key Account Components

Lesson 6 – Account Management Objectives

Lesson 6 – Account Management Objectives Part 2

Lesson 7 – Key Account Business Planning

Lesson 8 – Tasks of Key Account Management

Lesson 9 – Sales Planning

Lesson 10 – The Skills of a Key Account Manager

Lesson 11. How to Build Influence with Buyers

Lesson 12. Relationship Entry Strategies